Even if Abbey Clancydoesn't triumph in the Strictly Come Dancing final this weekend, the model and TV personality will still be a winner after reportedly signing a big-money lingerie deal.
The Sun claims that the leggy blonde is netting a hefty £250,000 to become the new face (and body) of Ultimo.
A source told the paper: "Abbey's made up. She loves modelling sexy lingerie and has always been a fan of Ultimo's stuff.
"She's done her first shoot and has been excited by how good the campaign looks.
"Ultimo have picked the perfect time to get her to show off her body — she is in tip-top shape at the minute, as she's been getting extra toned on Strictly."
Abbey will follow in the footsteps of Penny Lancaster, Kelly Brook, Sarah Harding and Peaches Geldof as Ultimo's main woman - and replaces Michel Bublé's Argentinean wife Luisana Lopilato.
The 27-year-old model will be going toe-to-toe with Susanna Reid, Natalie Gumede and Sophie Ellis Bextor in the final of Strictly at the weekend.