Adele Set To Sign £10 Million Cosmetics Deal?
Three major brands are said to be fighting to sign the singer...
Adele is reportedly at the centre of a bidding war between several cosmetic companies to land the singer to front their products.
According to The Sun, the 24-year old is wanted by the likes of L'Oréal, Estée Lauder and Dior to be the face of their latest campaigns.
The tabloid claims that the deal could be worth up to £10million, with a source stating: "Adele is in big demand. She would only accept if the campaigns were to her taste and incorporate her music.
"The last thing she wants is a cheesy ad with a naff catchphrase. They would have to be in keeping with her personality.
"It's going to take a lot of persuasion to get her to agree but, right now, it looks as if she's close to signing a deal."
The newspaper adds that Adele previously slammed celebs who have landed similar deals, quoting the Skyfall singer as saying in 2011: "It's shameful when you sell out.
"It depends on what kind of artist you wanna be, but I don't want my name anywhere near another brand."
She added: "I don't wanna be tainted or haunted. I don't want to be in everyone's face. I'm a big music fan and get really pissed off when it gets like that. I don't want people to get like that with me."