Adele’s 21 To Sell 13 Million By Christmas
And she makes US chart history off the back of her MTV VMAs performance…
Her US record company boss credited the sales jump to her pared-down VMAs performance. "Adele's all about the music," Columbia boss Steve Kennedy said. "She and her manager, Jonathan Dickins, wanted to get across in the VMA performance that the music was more important than anything else.
"With all the bombastic theatrics going on that night, we felt that her very simple set would completely stand out [against] everything else."