Blur's Alex James Gets Hit By A Bus In Short Film
Watch his directorial debut 'A Slice Of Life' right here...
The clip, which was also scripted, scored and features James himself, celebrates the launch of Virgin Media Shorts 2013 - the UK's biggest short film competition, held in association with Nikon.
Alex shot the 2 minute and 20 second film last month in Los Angeles and was given just a camera and the theme 'Life Is Short' to create the clip.
The video - which sees the star get hit by a bus - has also written an exclusive track titled Superordinator for the film’s soundtrack.
Speaking of the film, James said; "I've always been interested in film but had never got around to trying it for myself. Like everything else, it starts with an idea and as music is so much a part of my life, it quickly became the focus of the short.
"I was in LA listening to the track on my headphones. The more I listened to it, the more it chimed with the sunshine and atmosphere of the city."
He added: "So I decided to make a film about being carefree and happy, with a punchline that brings it all back to earth - the concept being life is short, but music endures. I really enjoyed the whole film-making process, it was very accessible and a lot of fun."
Entry for Virgin Media Shorts 2013 is now open. For more information visit www.virginmediashorts.co.uk.