It's all about Britney Spears this week, as Amy Childs proved when she turned up almost naked at the launch of her new hair vajazzle products.
The former The Only Way Is Essex star was just wearing a copy of the pop star's famous sequined bodysuit from the Toxic video.
She teamed her revealing clothing up with a platinum blonde wig in a bob style - which was decorated with the same kind of sparkles she usually reserves for her customers' nether regions.
Plugging her product, The Metro newspaper quoted Childs as saying: "I put the body vajazzle on the map so now I have created my very own Hair Vajazzle range. They add glitter and sparkle to your hair so are amazing for parties – I love them!"
Amy has her own beauty salon in Brentwood, Essex, and recently topped the last Essex rich list of TOWIE cast members with estimated earnings of £1.5m.
In case you were still wondering about the hair vajazzles, they are claimed to last for seven days after being applied with heat, and they come in two designs - heart-shaped and the normal diamante.
Sam Faiers revealed earlier this week that she has not yet decided whether to stay for another series of TOWIE.