Lush Confirm Bath Bomb Inspired By Ariana Grande’s ‘God Is A Woman’ Music Video
This is a stroke of genius
For anyone who's been asleep for the past three months, the brand teased that they’d be creating a product based around Ari’s visuals in July after a fan tweeted their HQ suggesting it would be a good idea.
It didn’t take long for Ariana herself to get wind of the idea, responding: “Omg @lushcosmetics i'll do anything."
At the time, Lush CDO and product inventor Jack Constantine got to work on turning the lavender body-art into a dissolvable bath bomb, and – three months later – it sounds like he’s finally happy with the end product.
The bath bomb will include tones of jasmine, osmanthus, and rose oil, and also features moisturising properties such as cocoa butter, shea butter, and argan oil. The general idea is that the user’s bath water will look like the cerulean pool Ariana sang from in the music video.
The Goddess bath bomb is going to retail for $8.95 a pot and will be available in North America both online and in-stores from November 22nd.
Fingers crossed Ariana's fanbase will purchase the product at such an incredible rate that the brand will make the product global soon after that.