Cheryl Cole New Face Of L'Oreal
The Girls Aloud star must be worth it as she signs £500,000 deal...
10:56, Thursday, 27 August 2009
It seems Cheryl Cole’s £10,000 a year beauty routine has paid off…the X Factor judge has landed a £500,000 deal with beauty giants L’Oreal Paris.
The Girls Aloud star has been named as the new face of the iconic brand and will front their new hair care advertising campaign this Autumn.
Chezza will front a major TV campaign as well as featuring in magazines and billboards.
The 26 year old singer is also being lined up to advertise L’Oreal Paris make-up once the hair product campaign launches later this year.
Mrs. Cole will follow other famous beauties such as Beyonce, Eva Longoria and Jennifer Anniston who have all previously fronted the campaign.
A source told The Mirror: "Cheryl is a beautiful, sassy girl who is just perfect for this particular job. She is everything that young women aspire to.”
They added: "She has amazing skin and hair and had everything L'Oreal was looking for - even though she is a singer and not a professional model."
Cheryl, who recently dyed her famous brunette locks cherry red for a magazine shoot is also said to be busy working on her solo album as well as filming the latest series of The X Factor.
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