At the forefront of pop in 2010, RIZ continually reinvents the generic formula of mainstream music by fusing styles within the realm of hip hop, R&B and house music. Encompassing the styles of Mark Morrison, Lady Gaga and Ne-Yo; RIZ has created a unique Afro-European brand of surgical precision. The creative melodies and infectious hooks have brought forth numerous national and international opportunities while stirring up the underground DJ circuit. Recently, RIZ signed with Ultra Records and has begun laying down tracks for his Summer 2010 album release. Born and reared in Africa and later, the Netherlands, RIZ strives to achieve the pinnacle of success in everything he embarks on. Through the years, the industry has seen RIZ grow and flourish as a singer, songwriter, dancer, and entertainer. Drawing inspiration from the past to revolutionize the present, Riz looks to the greats –Bob Marley, Luther Vandross, Marvin Gaye & Michael Jackson – to bring sound and substance to the title 'Prince of R&B'.