The Secret Reason Why Some ASOS Clothes Are Labelled With People’s Names

If you’re anything like us you’ve probably never given a second thought to the fact that certain designs on ASOS are labelled with human names as opposed to titles that actually describe the products.

While we could’ve gladly got through our lives without getting to the bottom of this mystery, a Twitter user called Lucy Gedney has now revealed that there’s a secret reason behind those seemingly random titles.

Let's get checking out whether a bunch of grown adults can pass a GCSE exam...

According to her, that pair of Annabelle brogues you’ve had your eye on since March are actually named directly after an employee of the company. She’s claimed that people have to be working for ASOS for a certain number of years before their name is pasted on a product of their choice.

“So apparently on ASOS, if an item of clothing has someone’s name at the start of it, it means that person has been at the company for a certain amount of years so they are rewarded with having something named after them, who knew,” she wrote.

While some people might have assumed this was one of those viral urban legends that is later proved to be false, a Menswear Established Branded Buyer at the company has confirmed that the rumours are all true. 

Chloe O’Keefe revealed that employees have to wait an entire decade before they’re bestowed with this high honour, writing: “Ten years!! Haven’t named mine yet but you can pick anything and any name.”

Brb, just updating our CV in the hopes a pair of dungarees will be named after us in 2028.