We've Been Pronouncing 'ASOS' Wrong This Entire Time And We Don't Know What's Real Anymore
Who even are we?
This is life-changing. How could we have been so stupid?
Apparently we've been pronouncing ASOS wrong this whole time and we didn't even know.
Considering we spend hours filling our basket, then removing 90% of it due to lack of funds, we're pretty ashamed of ourselves.
The site, which stands for AsSeenOnScreen btw, is actually pronounced ''ace-oss' not 'ay-sos' like we've been banding about.
The website says: "People often ask where our name comes from (usually straight after they ask us how to pronounce it — it's ACE-OSS, by the way)"
And back in 2013 a video from Racked, shows people being asked to say ASOS, until beauty blogger, Susie Blogger sets us right.
Mind officially blown.