Official Charts To Count Audio Streams From July!
While Bastille's 'Pompeii' has been confirmed as the UK's most streamed track of all time...
The Official Charts Company has confirmed that as of July 6 the Official UK Singles Chart will be including audio streams in the nation's favourite rundown.
The move, supported by the UK music industry, follows an explosion in streaming in the UK with the total number of weekly audio streams selected by music fans growing from 100 million a week in January 2013 to 200 million a week in January 2014 to up to 260 million.
Daft Punk’s Get Lucky became the first track to be streamed 1 million times in a week last spring, but 2014 has already seen 9 tracks generate more than 1 million streams in a single week, including two tracks passing the 1.5 million weekly barrier - Rather Be by Clean Bandit Ft. Jess Glynne and Waves by Mr Probz.
Meanwhile Bastille's Pompeii has been confirmed as the UK’s most streamed track of all time.
The band's Dan Smith comments: “Hearing Pompeii has had over 26 million streams is amazing and completely weird and we’re really really happy. I think streaming going into the chart is definitely a good thing. I think for the charts to be fair it has to reflect how people digest music.
“I know with our album we’ve been really lucky and it’s far exceeded what we expected in terms of how many it actually sold, but if you look at the live shows we do versus how many albums we’ve sold, it’s clear that at least double, if not more, people have heard or own the album than have actually paid for it. I think bringing streaming in to that is pretty much as close as you can get to reality, so it’s definitely a good thing.”
The move to include streams in the Official Singles Chart was made possible by the agreement of on-demand audio streaming services including Spotify, Deezer, Napster, O2 Tracks, Xbox Music and Sony’s Music Unlimited and rara (both powered by Omnifone), all members of the Entertainment Retailers Association (ERA), co-owners of the Official Charts Company, to supply weekly streaming data. To reflect the difference in weight between streaming and purchasing, 100 streams will count as equivalent to 1 single (download or physical single) in the chart compilation process.
Watch the Official UK Singles Chart Mondays at 9am on MTV Hits.