11 Instagrammable Beauty Brands For Building The Ultimate shelfie
Herbivore, Lixir, Glossier and more insta beauty brands you NTK about.
If you love Instagram half as much as you love your beauty, you'll know that the ultimate pic is a colour-coordinated shelfie packed with beautifully packaged skincare and makeup.
So if you wanna live the dream yourself and pick up a few cult products on the way, here's the lowdown on the most loved products that beauty bloggers are picking up for their posts.
First check out all the best celeb beauty hacks to nick for yourself...
All natural and plant-based, Herbivore Botanicals is totally insta-worthy. Pick up their Himalayan Pink Salt Calm Bath Salts, £16 to add a soothing blend of vanilla and ylang ylang to your bath-time.
Founded by Kardashian hair kween Jen Atkin, Ouai is the perfect combination of glorious packaging and salon-worthy products. Try their new Anti-Frizz Sheets, £20 that tame flyaways in one quick sweep.
Probably the most ‘grammed beauty brand around: Glossier launched last year in the UK and has been popping up on people's feeds ever since. Our hero buy? Glossier Boy Brow, £19 for unreal bushy-looking brushed up brows.
Having just launched on Cultbeauty.co.uk, Saturday Skin is a South Korean brand that harnesses the fresh, rested skin of the weekend. Plus, it’s millennial pink packaging pleases us greatly - ngl.
Australian made and uber-chic, this is the genderless hair care brand that’s definitely not style over substance. With no sulphates or parabens, Mr Smith is also completely PETA-certified. We’re in love.
There’s candles, and then there’s Diptyque candles. The most instagramed around has to be their #1 selling Baies – but we love the woodiness of Feu De Bois, £47.
Known for their baby-skin facemasks and laboratory-looking Cicapair range, since launching into Selfridges Dr Jart+ has quickly become one of the leading K-beauty brands around. We love the new Dr Jart+ Cicapair Tiger Grass Color Correcting Treatment, £12 that protects skin against pollution whilst simultaneously colour-correcting redness.
It might be expensive, but the little blue bottle of Kypris’ Antioxidant Dew, £68 has become famous on our feeds thanks to its potent ingredients that completely neutralise pollution. In short? It’s great skin in a bottle.
Since launching early last year, LIXIRSKIN has amassed a massive following thanks to their streamlined 6 multi-tasking products and caaayute pink packaging. If you’re only going to buy one thing, make it their Universal Emulsion, £29. Lightweight but powerful, this moisturiser-serum hybrid plumps skin like no other – leaving skin with a perfect dewy glow.
If you’re into combining crystals with facial massage, White Lotus Rose Quartz Gua Sha, £33 is the tool you need. Use the point side to sweep skin upwards motions before using the fish-tail edge to cradle the jaw line.
The OG, affordable, bloody-brilliant skincare brand: is your shelfie really complete without somethin’ from The Ordinary? Whether it’s their sell-out hyaluronic acid or their cult niacinamide – this is derm approved skincare on the cheaps.