18 Beauty Trends You'll Want To Get On Board With In 2018
Your makeup MVPs and skincare saviours for 2018.
Saying goodbye to 2017 mean we're also waving goodbye to mermaid highlighter, rose gold hair and mad beauty fads like squiggle brows and glitter boobs (HURRAH) to make way for a whole bunch of exciting, new trends to try out.
With a little help from some major Insta stalking along with Pinterest's data-driven list of predictions, we reckon we know what's going to be hot in the beauty world this year.
Get ready to escape your skincare and makeup rut and get experimenting with 18 trends you'll SO want to get on board with in 2018. We. Can't. Wait.
Before revealed all the hottest trends, shall we go behind the scenes at the LUSH factory?
1. Environmentally friendly products
Certain brands are starting to think more about caring for the environment and provide ‘clean’ beauty (and rightly so!). Lush’s Naked range uses no packaging, has richer ingredients and uses less water in their products. #BeCrueltyFree
2. Gender neutral beauty
It’s nothing new in fragrance as new launches are positioned as unisex all the time, but elsewhere in the beauty industry are haircare and skincare brands that are focusing on the quality of their products rather than who they’re marketed at. Brands include Deciem, Aesop, Jecca and Løre Originals, while exciting news pops up elsewhere about male influencer collabs like MAC and beauty blogger Patrick Starrr and YouTuber Manny MUA announcing his first ever makeup line.
3. The year to find your perfect shade
Since the launch of Fenty Beauty’s 40 shade range of complexion-matching Pro Filt'r foundations, it seems that everyone has been discussing the need for more all-inclusive beauty. Pinterest are reporting a 378% increase in searches for “complexion matching”, so we know it’s going to be a big thing and we expect all brands to follow suit.
4. Gadgets galore
Taking care of your skin has never been so easy with portable beauty tech like light therapy masks and the derma roller (which has seen a 345% increases in saves on Pinterest) becoming more mainstream. Neutrogena’s new Light Therapy Targeted Acne Spot Treatment (£29.99) is great for targeting acne while the Stacked Skincare Collagen Boosting Microroller (£22.50) is the microneedling device you’ll wanna keep rollin’ rollin’ rollin’ all over your face and body.
5. Gym-friendly makeup
Gone are the days of sweaty, melty post-workout face because athleisure beauty ranges are here and they promise breathable makeup that won’t clog your pores when you exercise. If you’re looking for makeup to work out in, Clinique’s CliniqueFIT line is sweat proof and skin friendly no matter what level your workout is. E.l.f’s new ACTIVE collection has a cool Workout Ready Hydration Stick (£9) and even a Sweat Resistant Mascara And Brow Duo (£7.50). On a serious budget? Primark Beauty’s active makeup range is relaunching this year.
6. Back to basics beauty
It looks like real skin is for the win in 2018 as the rise of water weight foundations begins to contend with full-coverage, matte formulas and we go back to basics with our base. We’re super excited for The Ordinary to release their watercolour foundation line which they promise to be ‘thinner than water’ and we’re huge fans of Estee Lauder’s Double Wear Nude Water Fresh Makeup (£32.50).
7. Anything you can KiraKira the sh*t out of
From holographic glitter eyelids at the Stella Jean SS18 show and sparkle-loaded inner eyes for the win at Ralph & Russo and even glitter lips at Shrimps, our love for shimmer is going absolutely nowhere. Opt for Stila Magnificent Metals Glitter & Glow Liquid Eye Shadow (£23) in Kitten Karma for a copper-toned champagne shimmer.
8. An other-worldly glow all over
Highlighter is no longer restricted to the cheekbones but is spreading to… all over your face. Yup, ultra-highlighted skin is having a thing so that means dewy balms, pearlescent creams and layers of illuminators all over the high points of the face to give you that glow. Try Benefit’s Girl Meets Pearl (£25.50) mixed with your foundation, dust over MAC’s Extra Dimension Skinfinish Highlighter in Soft Frost (£24.50) and finish with Glossier's Birthday Balm Dotcom (£10).
9. Anti-pollution skincare
Expect to see the products that aim to combat skin stresses like bacteria, heating and air conditioning multiply. Kiehls’ Cilantro & Orange Extract Pollutant Defending Masque (£29) is an MTV fave.
10. Next-level peepers
At the Cushnie Et Ochs and Christian Dior SS18 shows, long, thick lashes made a huge comeback. If you’re lacking in the lash department, magnetic lashes are having a moment because you can add serious volume to your lashes within seconds. To multiply your lash length without your eyes becoming a clumpy mess, Diorshow Pump'N'Volume Instant Oversize Volume Mascara (£25.50) is dreamy.
11. Golden glow
2017 brought us Rihanna’s yellow gold-metallic and highly pigmented Killawatt Freestyle Highlighter and it’s an obsession that is here to stay, so swap your silvery highlighter for a golden alternative this year.
12. Gems galore
Gems and sequins are supersizing in 2018 and they’re swiftly becoming our new favourite beauty accessory. Adhere to your eyelids, underneath your eyes or use instead of liner to give your face a shiny, futuristic twist. Keep the rest of your look minimal and let your jewel-encrusted eyes do all the talking.
13. Cleansing oils
Up 555% on Pinterest saves, oil is fast-becoming the unexpected beauty product for smooth and soft skin, hair and lips. BareMinerals Oil Obsessed Total Cleansing Oil (£22), promises to work effectively for all skin types, including oily skin.
14. The death of contouring?
It’s time to stop contouring the hell out of your face and swapping your basic bronze for a rosy complexion instead. Try Glossier Cloud Paint in Haze, £15 which you can dab on your cheek for a buildable, seamless rosy cheek. Top tip: mix with your bronzer for a slightly warmer tone.
15. Nail art makes a comeback
Negative space nails, logo manis, geometric designs and ombre gliiter talons are becoming more popular than ever. They were all over the SS18 catwalks including House of Holland and Helmut Lang so we reckon they're here to stay.
16. Vibrant eyes
From Marni to Missoni to Roksanda to Byblos, everyone was experimenting with bright eyeshadow and liner at all of the SS18 fashion weeks. Keep the rest of your makeup natural and add a vibrant pop of colour to your eyes to make them stand out. Start with The Jaclyn Hill Eyeshadow Palette (£37) from Morphe to experiment with the colours that work for you.
17. Wet and wild hair
Super slicked-back hair on the red carpet is making its way into everyday life. For the celeb-approved style, use Bumble & Bumble Styling Crème (£23) to comb back. The more you use, the more it holds.
18. Blunt eyeliner
If you’re crap at doing the perfect eyeliner flick, you’re in luck for 2018. Everything but a subtle thin line is in, so opt for statement graphic liner or the thumb print look where you round off the flick.