Caitlyn Jenner Announces Exciting Partnership With MAC Cosmetics
Caitlyn's partnership will help support transgender communities.
Caitlyn Jenner has announced that her partnership with MAC Cosmetics and we are seriously excited.
Not only is the lipstick a total dream, but more importantly, Caitlyn's partnership will help support transgender communities.
MAC report that ALL of the sales from her limited edition ‘Finally Free’ lipstick, which champions All Ages, All Races and All Sexes, will go to the MAC AIDS Fund Transgender Initiative, to help expand their support for organisations and programmes improving transgender lives.
Explaining why she chose to partner with MAC, Caitlyn said: “M•A•C was the first to come to me, and a company, I realised, would really make a big commitment.
“I knew the VIVA GLAM campaigns; I saw that the proceeds were going, in those cases, mainly to AIDS and HIV causes, and I was wondering if they were interested in doing something specifically geared toward trans issues because we need funding. M•A•C is a global company. It’s in places around the world where not just trans issues, but women’s issues, are a major subject that you have to talk about.”
Caitlyn has also explained how she chose the name, telling MAC: "I wanted a name that I use, and which represents the community. This is who I am: Finally Free".
Amazing work, everyone.
Finally Free launches on April 7, and all the details can be found here.
- By Rachel Pilcher
Caitlyn Jenner: Style File