CoverGirl Names Beauty Blogger James Charles As First Ever CoverBoy
And obvs he looks amazing.
17-year-old beauty blogger James Charles has just landed some major recognition for his makeup skills after clinching a campaign with CoverGirl.
As well as being a pretty major deal being the face of their new 'So Lashy' mascara, it makes James the brand's first ever male face or CoverBoy. Whoop whoop.
If you didn't know, James is pretty major on YouTube and Instagram thanks to his uh-mazing makeup tutorials for fantastical looks. But interestingly, he's actually only been wearing makeup for a year, so this is a pretty incredible thing to have achieved so quickly.
Celebrating the news with James and CoverGirl face Katy Perry on set, the US drugstore makeup brand said they are keen to show that their makeup is "open to everyone".
"All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," the company said in a statement.
While other makeup brands have used male faces before, this makes CoverGirl one of the first brands to name a male ambassador and it goes without saying that it's a pretty kickass move.
Four for you CoverGirl, four for you.