Kat Von D Drags Makeup Revolution For 'Ripping Off' Her Shade & Light Palette
She's not here for this blatant dupe.
When it comes to makeup products, it's not unusual to see brands creating dupes that bear pretty close resemblance to some of the most successful products on the market.
But while it's a pretty grey area, Kat Von D reckons there's a difference between a dupe and a copy, which she's pointed out after noticing a new Makeup Revolution palette that looks, well, pretty identical to her own best-selling Shade + Light eye contouring palette.
Check it out:
Since its launch a couple of years ago, Makeup Revolution have created a whole load of products that could be categorised as dupes, but in Kat's opinion, this isn't actually that cool.
After taking to Instagram to illustrate the similarities and call out the brand for matching both the shades and set up of her palette in theirs, Kat was hit with both positive and negative comments from her followers. Some supported her while others pointed out that this brand offers cheaper alternatives to expensive products even if they do sacrifice quality to a certain extent.
Taking to YouTube to clarify why she has a problem with dupe-culture, Kate then went on to explained just how hard she worked to make the palette happen.
"When I posted that comparison, people were offended by my caption because I made a metaphor that this company is riding on my coat tails, which totally is true and I think there's no denying that," Kat says. "I feel like there is this world of dupes where...the prices are cheaper and I totally get that approach, I just think there's a big difference between a dupe and straight up plagiarism.
"In this case, not only was the layout and colour selection pretty much the same, but they called their palette the Light and Shade Palette. I don't know if I'm crazy but I called mine the Shade and Light palette, which is quite similar and I don't know, I don't think it's too hard to believe that that's straight up plagiarism."
She continues: "Everybody's comments were, 'Oh well that's what they're known for,' and I feel like when we start normalising something that's unjust, that's not good. Just because somebody is a jerk all the time that it's ok, because it's expected. I don't think that's how we should treat each other, brand to brand or person to person."
It's definitely an interesting point, but what do you reckon? While cheaper alternatives are of course attractive to the purse-strings, we all know that opting for dupes can mean sacrificing quality and also means that products are not as ethically made either.
Thoughts on a postcard to us over @MTVUK way.
Now why not watch Kat Von D chat explain just why vegan beauty is so important to her...?