Ruby Rose Unveiled As The New Face Of Urban Decay In Their Most Badass Campaign Yet

When it comes to slick, edgy and bold makeup that you can play around with AND rely on, Urban Decay is right up there as one of the beauty industry's faves.

With that in mind, it comes as no surprise that they've just unveiled Ruby Rose as their newest face in potentially one of the most badass campaigns yet. 

Pictured working a hot pink, metallic lip and an eyeliner flick so sharp it could cut glass, Ruby is the perfect choice to front the brand's colourful collection and there's no denying that she looks like a total girl boss in the first pic from their collaboration.

What's even cooler about this collab is that it came about after Ruby revealed just how much she loves the brand and how the personality of the products have always made them a natural go-to for her.

“Urban Decay believes in supporting individuality and personal self-expression - two values I hold very dear - because everyone deserves the freedom to explore their personality and discover their true selves,” Ruby said in a statement.

Now all we need is for her to do a Gwen Stefani and actually design a collection for UD, because who wouldn't want Ruby's version of the iconic Naked Palette?

Drop your thoughts on all this over to us at @MTVStyleIntl.