Sephora Announces In Store Make Up Classes For Trans People
A programme two years in the making, Sephora want to make sure they get it just right for the trans and non binary community.
Sephora is getting ready to launch a new series of in store classes aimed at the trans and non binary community, created and soon to be hosted by transgender Sephora cast members.
Having already launched Classes for Confidence, which are for those experience major life transitions such as workforce re-entry and beauty in the face of cancer, the beauty store is now at a place with their community where it can expand its programming.
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“This is the third curriculum we’ve rolled out, and we couldn’t be more excited. It’s been two years in the making. It’s one of the initial programs we wanted to design, but we wanted to make sure we did it right,” says Corrie Conrad, Head of Social Impact and Sustainability at Sephora.
She added: “We held focus groups and worked with our employees experiencing their own gender journeys to help determine class content, sensitivity training procedures, and to help figure out which stores would make the most sense.
“The trans and nonbinary community is a beloved part of our community and we want to be allies. That’s the point of all our programming: Whether you’re entering the workforce or questioning your gender, that’s a major life transition. We want to be there for you.”
Not only will the classes be available at 150 store locations, there will also be a series of video tutorials on their YouTube channels led by Sephora’s trans Beauty Advisors.
These will focus on topics that have been suggested through focus groups with the trans community, covering everything from colour correction to smoothing the skin.
Dominique Anderson, who works at one of NYC’s many stores, cant’t wait for the programme to officially start: “There was a time that I felt as a trans person I had no idea where I fit into beauty. I’d walk into certain cosmetic stores and feel out of place and hesitant to approach anyone.
“It was when I began shopping at Sephora that I knew it was a place where I was free to be myself. Sephora welcomed me with open arms and it’s why I work at this company. During these classes, I hope to teach clients tricks that I use myself to soften up features and achieve certain looks. I want to instill confidence in my clients so that when they walk out of Sephora, they feel comfortable letting the world know who they are.”
So if Sephora could pop over to the UK and bring these classes with them, that’d be just wonderful.