Beyoncé Signs $50Million Deal With Pepsi
Queen B will act as brand ambassador as part of the multi-year deal...
Destiny's Child star also set to star in a new commercial - which will air for the first time during the Super Bowl sporting event on 3rd February.
The Single Ladies hitmaker will also grace a series of limited-edition cans for the brand in March next year.
In a statement to the New York Times, Beyoncé said: "Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."
Brad Jakeman, president of PepsiCo's global beverage group, added: "Consumers are seeking a much greater authenticity in marketing from the brands they love.
"It's caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration."
Pepsi has also announced that they will sponsor a number of creative projects for the star, including live events and videos, while also helping to promote Queen B's fifth studio album - which will apparently be released next year.
CHECK OUT 101 OF QUEEN B'S FAMOUS LOOKS HERE!
SEE MORE BOOTYLICIOUS SNAPS OF BEYONCE HERE!
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