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Beyoncé Teams Up With The Princes Trust For #BeyGood Campaign

Queen B says she is "honoured" to partner the charity! More details here...

Beyoncé has announced a partnership with The Prince's Trust on a new charity campaign, #BeyGood.

The superstar #BeyGood campaign - which encourages people to be kind, be charitable and #BeyGood to each other and their communities - will raise vital funds for The Prince’s Trust on the UK tour dates of the Mrs Carter Show World Tour.

Bey - who is also a Prince's Trust ambassador - stated: “As a young child I was blessed to have the support of my family who encouraged me to reach for my goals.

"So many young people don’t have this. I am honoured to partner the #BeyGood campaign with The Prince’s Trust to help young people beat the odds and create better lives for themselves.”

Concert ticket holders who make a donation or wear a #BeyGood t-shirt will be given an official #BeyGood sticker at The Prince’s Trust donation site situated in the venue.

They will then be given the chance to be randomly selected for a seat upgrade to an exclusive VIP area near the front of the stage.

Martina Milburn, Chief Executive of The Prince’s Trust, added: “We are very proud that Beyoncé has partnered with The Prince’s Trust through her #BeyGood campaign.

"As a longstanding ambassador of our charity, Beyoncé understands that, every day in the UK, young people are facing not only unemployment but also the devastating effects of homelessness, addiction, poverty, bullying and poor mental health."

She added: "All of these hardships can leave them feeling that life isn’t worth living. It is up to us to help them get their lives back on track and the funds raised through the #BeyGood campaign will help us to do that.”

To join Beyoncé in support of The Prince’s Trust, go to: www.princes-trust.org.uk/beygood where donations can be made online or text donate £3 by texting BEYGOOD to 70660.

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