Beyoncé 'Too Sexy' For Daytime TV
Queen B's advert for her Heat fragrance has been banned...
Beyoncé's advertisement for her new perfume, Heat, has been banned from daytime TV for being 'too sexy.'
According to the Advertising Standards Authority (ASA), the raunchy clip which shows Queen B wearing a low-cut red dress and touching her breasts cannot be broadcast before 7.30pm.
The ASA received 14 complaints from the public claiming that the Single Ladies singer's ad was 'offensive and unsuitable for children' and although they rejected that the advert was offensive, they noted that it shouldn't be shown in the middle of the day.
In a statement, the ASA said: "Although we considered that the ad was unlikely to be harmful to adults or older children, we considered that Beyoncé's body movements and the camera's prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children."
They added: "We considered that the ad should not have been shown before 19.30 due to the sexually provocative nature of the imagery."
Fragrance company, Coty, who makes Beyoncé's scent has defend the advert, claiming that it was not 'overtly graphic or sexual' and that Knowles was 'not naked' at any point.
Despite the company's best efforts, the ASA has ruled the advert must not air again before 7.30pm in its current form.