Apprentice's Luisa Zissman For Celebrity Big Brother?
Business show runner-up reportedly set to appear in Channel 5 reality show...
The saucy baking business owner, 26, is claimed by The Sun to have signed for a spot in the famous Elstree house.
A source said: "Luisa is determined to sex up the house and bring some fun to the show.
"She was in the running last summer but didn't make it."
Other celebs expected to appear include The Only Way Is Essex star Sam Faiers, N-Dubz rapper Dappy and retired boxer Evander Holyfield.
The new series begins on Channel 5 on Friday.