Big Brother Debuts 2017 Eye As The Series Pledges To Reflect The 'Culture Clash Of Modern Britain'
Details about the upcoming series of Big Brother have been revealed, with the brand new logo and a mission statement revealing that the show is set to explore modern-day British culture.
While the premiere date is still yet to be released, the eye of the 18th series is a colourful re-working of the Union Jack, with the addition of a classic pot of tea and the gates of Buckingham Palace. Oh, and a dog in a basket.
“This summer, Big Brother presents a must-watch culture clash of modern Britain," Channel 5 announced. “At a time of political upheaval and tough questions about unity in the UK, Big Brother brings you an alternative look at Britain.
“The first taste is revealed today with the new Big Brother eye, formed from a multi-coloured Union Jack flag, featuring a patchwork of eclectic images representing modern Britain.
Promising that the upcoming series will be anything but dull, the statement reads: "Standby for a very British summer of contrasts, conflicts and collaboration...and more fireworks than you could imagine, as a selection of people, from a range of backgrounds, come together in the ultimate social experiment."
It sounds as though the bosses at Big Brother are seriously keen on reflecting the current cultural landscape of 2017, with the show - once again hosted by Emma Willis - set to drop at some point of June. Count us in.
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