Gogglebox George Favourite To Win Celebrity Big Brother
But reality TV star is only narrowly ahead of sex-change boxer Kellie Maloney...
No sooner has the winner of normal Big Brother been crowned, than this summer's celebs have been thrown into the famous Elstree house.
And the bookies have already set the odds on the new arrivals - with Gogglebox star George Gilbey the narrow favourite on best odds of 11/4.
He's narrowly followed by Kellie Maloney - formerly known as boxer Frank Maloney - on 3/1 - and Dee Kelly from Benefits Street on 6/1.
Dee has been given the series' first secret mission - and we're happy to report that it's a cracker.
While the UK housemates (and Stephanie Pratt) are aware of who she is, she's been tasked with fooling the other US contestants into thinking she is "Duchess Deirdre of Solihulll" and 23rd in line to the throne.
Other contestants on this year's show include Geordie Shore's Ricci Guarnaccio, Olympic gold medal-winning boxer Audley Harrison, ex-Strictly Come Dancing hoofer James Jordan and one-time The Only Way Is Essex star Lauren Goodger.
US actors Gary Busey and Leslie Jordan, B*Witched star Edele Lynch, actress Claire King and model Angelique Morgan complete the line-up.
Along with "Mr Kelly Brook" David McIntosh - the tattooed muscleman who must be hoping to "do an Alex Reid" (in a good way).