MTV's Brand New For 2011 nominee Labrinth will be performing at Armani's flagship store on Bond Street, London, on September 6 to kick off this year's MTV Brand New for 2013 campaign sponsored by Emporio Armani Diamonds.

The Earthquake star will be performing tracks from his hit album Electronic Earth to mark another year of MTV's annual viewer-led search for the very best in new music.

Now in its sixth year, MTV's Brand New has identified international stars such as Lady Gaga, Justin Bieber & Ke$ha, as well as the cream of UK talent including Tinie Tempah, Wretch 32 and Jessie J.

Each year our panel of music experts scour the globe to find the most exciting upcoming talent then we put it to you, the trusty MTV viewer, to cast your votes and crown one lucky artist the supreme Brand New winner.

Following the success of MTV's Brand New Unsigned campaign, which sees one unsigned artist join the Brand New voting list, once again 2013 will see one act plucked from obscurity and placed alongside the very best of newly signed talent.

We'll be giving away tickets to this very special Brand New for 2013 sponsored by Emporio Armani Diamonds launch event so keep your eyes peeled on MTV.co.uk for more information.

Entry for this year's Brand New Unsigned campaign kicks off on the 6th September with the main Brand New for 2013 campaign sponsored by Emporio Armani Diamonds vote opening on the 14th January 2013.