London-based producer, songwriter and multi-instrumentalist Rationale creates considered, genre-hopping productions of soulful and heartfelt songs.
Born in Harare to a mother with a love of Fela Kuti then settling in London and discovering rock and indie, both informed the eclectic influences found in Rationale's music. His vocal? Think equal measures of Drake and Morrissey.
Debuting in April 2015 with 'Fast Lane', the song was an instant smash online heading straight to No.2 on Spotify's Global Viral Chart and No.1 on Hype Machine leading to Pharrell Williams playing it on his Beats 1 show.
Following up with RE:UP and Fuel To The Fire, a powerful anthem alongside a provocative video, Rationale has been getting the industry, and us, very excited.
Revving through the cares tryina keep ourselves from stressing out
Take a look in your heart and soul
This is really it, is it all that you are
We're so caught up in the riddle and we suffer for so little, oh lord
Holding back the tears on the last train homebound
It's been 27 years and you've only now just figured out, how
You can give him your heart and your soul
Give him every ounce that you own
When you're caught up in the riddle
Man your pride ain't with the nickel, no no
“I work really hard”, he states, “to ensure that every moment you experience of the Rationale project ends up being something that stays in the mind. Even if you don’t particularly like it, you’ll at least remember it.”
Something tells us we will.
Brand New For 2016 is presented by Emporio Armani Diamonds.