Ella Eyre Officially Kicks Of MTV Brand New For 2016 Launch

Ella Eyre returned to the MTV fold last night (1st December) - looking HAWT we might add - to host our Brand New For 2016 launch party, officially kicking off voting and celebrating our ten UK artists who we think you should be keeping an eye on over the next 12 months.

Taking to the stage, the 'Gravity' hit maker who featured on our 2014 list, celebrated this year's nominees and also had a quick chat with Krept of Krept & Konan - last year's winners - to recap what an amazing year the MOBO-winning duo have had since topping the poll.

Also among the nominees in attendance were WSTRN, Blossoms, Nimmo, Bonkaz, Jack Garratt, Rat Boy and Rationale plus Sigala and SG Lewis took to the decks to show us why they earned a place on this year's list. Anne-Marie was there in spirit though! Check out the pics here...

Big thanks to Tape London for having us and also to our DJs Sigala, SG Lewis and R3wire for keeping the tunes dropping all night! 

Voting is now underway for this year's competition. To vote, simply use the hashtag #MTVBrandNew followed by the name of the artist you want to back and watch their progress on our live leaderboard. Vote deets here.

Brand New For 2016 is presented by Emporio Armani Diamonds.

By Michael Pell