Music & Fashion

Whether it was Madonna’s conical bra, those Kylie hotpants or Lady Gaga’s meat dress – odds are it won’t take you long to think of a moment when fashion and music seemed to spontaneously come together and create something iconic. The worlds of music and fashion are all about expression – so it’s easy to see how the two get increasingly blurred.

The collaboration between Emporio Armani Diamonds and Brand New For 2016 is part of a growing trend - pop stars are increasingly famous for aligning themselves with stylists and designer brands.

This ‘new kind of conversation’ is perhaps not so new, though. In the 90s P Diddy and Jay Z realised the power of combining music and fashion, leading the way with their hugely successful brands Sean Jean and Rocawear. In the UK, Rap artists soon echoed their US counterparts – with a swathe of them launching their own fashion lines on the back of their musical success – Tinchy Stryder has Star in the Hood, Skepta launched Boy Better Know and Lethal Bizzle sold thousands of pounds of t-shirts emblazoned with his signature word - ‘Dench’.

Whatever the genre - great fashion and music seeks to break boundaries – challenging expectations and inspiring you to see things in a completely new light. Which is why if you get the combination just right – it can become much more powerful than just merchandise: it’s a statement.

Emporio Armani Diamonds and MTV are the perfect match and together are much more than just a brand collaboration. Music and fragrance are intrinsically linked in their ability to evoke emotion and memory, and their power to transport the mind to a different time or place. This powerful combination is a must for Emporio Armani Diamonds and they are delighted to be associated with the talented and inspirational individuals that MTV Brand New unveils and are looking forward to building on the success of last year’s collaboration.