Will Simon Turn Mr Nice To Win Ratings Battle?
Mr Nasty may show his softer side as BGT rival The Voice gathers strength...
A TV insider told The Sun: "Simon always learns lessons. He will be seriously considering whether he has to be nicer to contestants.
"He has softened his Mr Nasty image over the years. But maybe now he needs to turn fully into Mr Nice. It's clear viewers are starting to get a taste for more positive shows."
Simon did manage a begrudging well done to BBC1 boss Danny Cohen, tweeting: "A slightly irritated congrats. But you didn't have a dancing dog! I thought our team made a fantastic show last night. Loving the show this year."
Cowell's spokesman reportedly insisted he was "happy with the ratings".