Britney “Bruised And Battered” In New Video
And the release date for her forthcoming album is revealed...
More details have emerged on Britney Spears’ video for Hold It Against Me, which was shot over two days in Los Angeles last weekend.
The video was directed by Jonas Åkerlund, who was responsible for Lady GaGa’s Telephone and Paparazzi vids, and choreographed by Brian Friedman, who UK audiences know best as The X Factor’s dance supremo.
Friedman told MTV that the new promo shows Spears back to her best. “It was excitement to get her dancing really hard again... What I seem to get from her is this tigress quality. And she prowls. She really dominates when she does my choreography, and that's what I wanted to get back,” he said, cryptically adding, “I love nudity”.
He said the raunchy video will show the Toxic singer as we’ve never seen her before. “She's taking fashion risks,” Friedman continued. “Things we've never seen her wear before she's wearing in this video, and I think it's just very sexy and it's a little bit playful.
"She's going to be doing something in this video that we've never seen her do. I'm not gonna tell you what that is but she's going to be sweating and she's going to be getting bruised and battered.”
A document leaked this week from within Britney’s record label has revealed her US album release date to be 15 March. The follow-up to Circus still doesn’t have a title, but will include tracks produced by Rodney Jerkins, Dr Luke, Max Martin and Stargate.