Alfie Deyes Reveals Deets On His Mysterious New Business Venture

He might already be one of the biggest YouTube stars on the internet, but Alfie Deyes has got big plans for 2018 and they don’t just involve the Chubby Bunny Challenge. Too retro now? Soz.

Shall we have a look back at Alfie's better half Zoella and her cutest ever selfies? Don't forget to give it a thumbs up...

Alfie has been dropping hints for ages about a mysterious “new company” that he’s working on behind the scenes.

But speculation really kicked into gear earlier this month when fans noticed that he appeared to have left his long-term YouTube management, Gleam Futures, and this week Alfie spilled more deets than ever before on what we can expect from his latest business move.

Speaking at Web Summit in Lisbon, Alfie was quizzed on what’s really going on in the world of PointlessBlog and it turns out that it’s all pretty serious businessman kinda stuff, involving investments and very important “bigger picture things.” 

Alfie told Business Insider: "I'm all about still doing YouTube and making videos, but it's also about teaming up and working with really interesting people, great partnerships, and making cool new stuff that's never been done before.”

Don’t worry, his viewers are still in the picture though as Alfie went on: “And using my audience — having those guys all brought on board, because they follow my life every single day."

“It's about doing bigger picture things, working on new companies and investing in cool new stuff that will benefit myself and my audience," Alfie added.

"It won't be 'Alfie Deyes' [branded], just things I've helped shape."

As long as we still get the vlogs, then we're on board. Move over Richard Branson.

Words by Lucy Wood