Holly Hagan Defends Protein World's Controversial 'Beach Body' Campaign
The Geordie Shore star says the whole thing has been taken "way too seriously"...
Protein World's recent poster campaign has attracted a lot of attention lately.
The controversial ad features a slender model in a bright yellow bikini, and asks the question: "Are you beach body ready?", attracting complaints and even graffiti protests claiming that it both objectifies women and promotes an unhealthy body image.
The reality TV babe shed has shed three stone over the past few years, and claims she doesn't think there's anything remotely offensive about the ad.
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She told Mail Online: "I think the whole thing has been taken way too seriously. If people want to put their time to something worthwhile then they should be donating to the disaster in Nepal, woman rights in Africa.
"This is a healthy woman who is posing for a fitness brand, one who exports around the world and supports the economy.
"It's not saying that you have to look like the model on the poster, it's just an illustration of a healthy, fit and toned model who we can admire, not suggesting we all have to look like that. I think she looks fantastic."
Many of Protein World's posters have been defaced with angry slogans over the past weeks, while more than 50,000 people have signed a petition to have them removed and a “taking back the beach” protest has been organised to take place in London’s Hyde Park this weekend.
Holly went on to say that she has no problem with brands using slim models to promote their products, adding: "There is absolutely nothing wrong with having a slim, toned model on the campaign because she is healthy.
"I think it's more damaging that people label overweight and obese women as "real women" or as 'role models' when in actual fact they are unhealthy. You shouldn't promote clinical obesity in the same way you wouldn't promote anorexia.
"They're both equally damaging and concerning and those who glamorise obesity as 'curvy' are promoting a very dangerous ideal to impressionable young people."
Holly also commented on the backlash she's faced after losing weight.
"It just seems you're damned if you do, damned if you don't," she said. "I used to be criticised for being over-weight constantly, the messages I received from people calling me a "fat b**ch" were really awful. Now, I've lost weight, I am at a healthy BMI and now people are saying I've gone too far! I just can't win."