The Jeremy McConnell and Stephanie Davis love bubble seems to be indestructible in the Celebrity Big Brother house, as they stepthings up a notch with quite the romantic moment.

Hanging out in the the bedroom together last night, Jez found himself reaching deep down into his soul and opening up to Steph like never before.

"I fancy you, I fancy you. I fancy her, Emma. What are you going to do about it? So what," he said, though we're sure Emma Willis doesn't actually mind.

Adding: "You fall in love in certain weird places and you have a connection with people, it's good to take that home it makes you stronger.It's something that we're never gonna do ever again."

But then he used the L-word, FOR THE SECOND TIME.

"We'll look back on this like yeah we fell in love one time on TV, what about it.

"Regardless what anyone says that's what happened with me anyway. When I look at you I'm in love with you more," he told a giggling Steph.

"It's not horny it's nothing like that, it's literally just going with what your hearts telling you," the Irish model explained.

Well along as it's not horny, Jeremy.

Catch Celebrity Big Brother tonight at 9pm on Channel 5.