Chanel Go Head To Head With A 20-Year-Old Over Her Instagram Handle
Chanel vs. Chanel
Chanel might be one of the fashion industry big dogs, but in the land that is the internet, it seems that they might just have found their match in the form of a 20-year-old woman from Canada.
While the brand reigns supreme on the catwalk, they've apparently been locked in a battle with fashion lover Chanel Bonin, who snapped up the handle @chanel way back in 2011, leaving the brand to claim @ChanelOfficial as their own when they finally got with the program and signed up to the platform in 2014.
Soz guys, but this is the internet age and if you snooze you lose.
Known for fiercely protecting the brand image, Chanel have previously fought several copyright cases, including filing a lawsuit against an American salon owner named Chanel Jones back in September. After alleging her haircutting business - Chanel's Salon - infringed their copyright of the name, they came out successful and she ended up having to change its name entirely.
Back to Instagram and Chanel aren't having quite such luck. While they've reportedly been trying to find a way to get their designer glove-wearing hands on the official handle, current owner Chanel Bonin has been reluctant to let them as it's helped her create quite the following of her own.
But this is where the plot thickens as after all of this, Chanel's now fallen victim to a phishing scam and after clicking a link in an emaill, she's accidentally changed her username to @chanel827372. Not only has she been locked out of her original account, but someone else seems to have taken ownership of it.
Posting on her new Instagram, she explains that she's now lost control of her original account, saying: "I was phished in an email, appearing to be from Instagram.
"I clicked a link and it changed my handle from @chanel to @chanel827372. Someone else stole my handle @chanel. Does anyone know what I can do?"
Interestingly, this isn't the first time Chanel has been locked out of her account. She recently lost access for two weeks before it was reactivated minus two photos, one of a hairclip with her name - Chanel - on it and the second a drawing that featured the brand's iconic double C logo. Presumably this was after complaints from the brand about people using the platform being misled into thinking she was associated with them.
Who knows what'll happen next but it poses an interesting question about the direction property law and copyrighting is taking us, especially when big brand names becoming so fashionable for babies. Chanel Iman and Gucci Mane, we wish you luck.
- By Linds Foley.
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