Estelle is the latest chart-topping artist to sign up to HUGO URBAN RULES – the music programme from HUGO Fragrances that uncovers and invests in new talent. She heads to Manchester on Thursday 5th June to help choose a budding artist to have their music professionally produced and released AND to perform on stage with her at an exclusive showcase event at Sankey’s to be broadcast by MTV.

Following in the footsteps of pop divas Jamelia, Amy Winehouse and Amerie, Estelle will work alongside a panel of experts that includes industry experts Sony BMG’s Mervyn Lyn (Vice President of A&R & Business Development RCA); Galaxy FM’s Steve Sutherland and Radio 1 Xtra’s Alec Boateng.

Music fans can register for free tickets at www.hugofragrances.com/urbanrules by the deadline of Monday 19th May. Whilst online, they can also request free samples from the HUGO Fragrance Collections. Just 500 music fans will be invited to attend this exclusive event where they will receive complimentary drinks and a goody bag containing Hugo Fragrances that have been created for individuals who live life on their own terms with irreverence.