Cheryl Cole Reveals New Tattoo At NTAs
See Chezza's new ink & the full list of award winners here...
The Girls Aloud beauty wore a daring knee-lengthSimon Cowell and his fiancée Matt Cardle, went on stage to collect the award, with the trio thanking the show's fans, the production staff and those who auditioned.
Cole added: "A massive thanks to Simon, he does put his heart and soul into it. Keep enjoying it because we love making it."
That should get her a few brownie points when it comes to her job on the US version of The X Factor…
Full List of 2011 National TV Award Winners:
Best Serial Drama - EastEnders
Most Popular Comedy Programme - Benidorm
Most Popular Entertainment Programme - I'm A Celebrity...Get Me Out Of Here!
Most Popular Newcomer - Ricky Norwood, EastEnders
Most Popular Drama - Waterloo Road
Digital Choice - The Inbetweeners
Most Outstanding Serial Drama Performance - Lacey Turner, EastEnders
Most Popular Entertainment Presenter - Ant & Dec
Topical Magazine - This Morning
Most Popular Factual Programme - Top Gear
Most Popular Talent Show - The X Factor
Most Outstanding Drama Performance - David Jason
Special Recognition - Bruce Forsyth