L'Oréal Not Dropping Cheryl Cole Over Bum Tattoo
Reports claimed the cosmetics giant was unhappy with her huge new inking...
Tuesday, September 17, 2013 - 17:45
Beauty giant L'Oréal has denied reports that it was considering dropping Cheryl Cole as one of the faces of the brand.
Rumours surfaced over the weekend that the cosmetics company wanted to axe the Geordie babe from its ad campaigns after the full extent of the enormous rose tattoo on her bottom was revealed.
Image: Nikko Hurtado / Instagram
Tabloid reports had suggested that the inking didn't gel with the brand's 'natural beauty' image, but a L'Oréal spokesperson has since rubbished the claims.
The company representative told Metro: "We are not parting company with Cheryl."
The former Girls Aloud star and X Factor judge has been an ambassador for the brand since 2009 and is thought to net around £500,000 annually from the deal.
Cole raised eyebrows last month when a picture of her new body art was posted online, with the 30-year-old singer since taking to Twitter to defend her latest tatt - which took around 50 hours to complete!
Cheryl wrote: "I have personal meaning behind it but English roses are my favourite flowers."
She added: "People are entitled to their own opinion. Personally I've never really concerned myself with other people's body parts!
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