Louis Walsh has taken a pot shot at Cheryl Cole - labelling the huge rose tattoo on her backside "chavvy".
Girls Aloud manager hit out at Chezza in quotes printed in The Sun newspaper.
"It looks like the sort of thing Katie Price would have done," he said.
"So stupid. Awful. Chavarama."
Cheryl is thought to have spent more than £10,000 on the intricate body art by New York tattooist Nikko Hurtado.
The inking had a mixed reaction from fans and the general public when it was unveiled on social media.
Cheryl's former Girls Aloud bandmate Kimberley Walsh has recently been [uuid=4cfdffd7-f9d1-42b2-b2eb-4bc7b87ca011]giving it to Louis with both barrels[/uuid] in her autobiography.