Comic Relief has officially launched for 2011 and to kick off this year’s campaign, Walkers has enlisted the help of four of Britain's best loved comedians – Stephen Fry, Jimmy Carr, Al Murray the pub landlord and Frank Skinner - to create their very own flavour of crisps.
A new TV ad, which premiers tonight (Fri 04 Feb) shows the comedy quartet competing against each other to make their respective flavours - Stephen Fry Up, Frank Roast Dinner, Jimmy con Carrne and Steak and Al Pie - into bestsellers, and raise over £1million for Comic Relief in the process.
For every special flavour pack sold Walkers will donate 5p to Comic Relief and the comedian whose flavour raises the most will win.
The losing three will face the torturous forfeit of being waxed in front of their peers and the public - with a mystery ‘beautician’ on hand to ensure the penalty runs as smoothly as possible!
The triumphant winner will be announced on Red Nose Day on 18th March.
Find out how you can get involved at www.rednoseday.com.