David Beckham Goes Naked For Super Bowl Advert
Football hunk shows off his undies for H&M - after viewers vote for him to take them off...
David Beckham poses in his birthday suit in a new H&M advert which made its debut during last night's Super Bowl in the US.
The football icon is seen leaving a photoshoot and popping up to the roof for a breath of fresh air, before accidentally becoming stranded and deciding to try his hand at a bit of parkour to get back.
The firm gave fans the chance to vote via Twitter to see either a "covered" or "uncovered" version of the advert beforehand - and voted conclusively for the latter version.
And so in the later stages of the advert we see Becks' briefs snag and tear off, leaving him standing naked in front of the photographer and crew.
The 30-second promo was directed by Drive filmmaker Nicholas Winding Refn.