David Beckham Teases New H&M Campaign
Two have been made with the winning ad set to air during the Super Bowl...
He explained: "I think it's an amazing platform to kick off the launch of the ad and also the new collection because, you know, a couple of reasons. I think there's so many millions watching Super Bowl around America, around the world, so obviously that's one good reason.
"Super Bowl ads are renown for being something that the viewers are very interested in and watch a lot of them so that's another good reason for us to show our ad and also, you know, I'm a sportsman, a retired sportsman.
"People kind of know me around America and obviously after living there and playing there for almost seven years, so I think it's a perfect kind of start for us to show the collection and also to show the new ad."
However, Becks went on to add that he found making the ad "a little bit daunting", stating: "You know, the first one was really fun, something that we kind of just put together and came together.
"But obviously this time around, with obviously Nick doing it you know, it was something I was really looking forward to working with him but having it at Super Bowl, it's no bigger and better than that, so, like I said, it's kind of daunting because obviously there's so many people watching it but I'm excited to see what people think."