David Beckham To Launch Underwear Range
You’ll be able to buy Beckham branded boxers and briefs…
David Beckham is launching his own range of men’s underwear.
A source close to the star said his own range was the next logical step for Brand Beckham. “The whole planet went nuts when David stripped off for his Armani ads. Sales went through the roof. It was decided not to renew the Armani contract and develop a business of David’s own. He has seen how fulfilling it has been for Victoria to branch out into business and relishes a similar challenge.”
The former England captain is being advised by his manager Stella McCartney's husband Alasdhair Willis, who are said to be “focused on turning David into a major fashion presence”.
If the boxers and briefs sell well, Becks will reportedly follow up with male grooming products and moisturisers.