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Ed Sheeran Has Launched His Own Record Label And Its Name Is Friggin Awesome

The Thinking Out Loud singer was inspired to help out new acts after finding Passenger...

Ed Sheeran has launched his own record label and you’ll just LOVE what he’s called it.

The 'Thinking Out Loud' singer confirmed that he’s landed a deal with Warner Music Group to launch his label Gingerbread (yep, we told you it was pretty awesome!) where he will help new acts break into the industry.

[related]Sheeran told Nova FM: “I've set up my first record label, it's called Gingerbread and [British singer-songwriter] Jamie Lawson is my first signing. I wanted Australia to be the launch pad because Australia is a country that I feel would really really dig Jamie.

"I'm going to focus on this when I'm on tour next year. Hopefully the acts will be up and running by the time I take time off."

Ed claimed he decided to help launch new acts after finding singer-songwriter Passenger, explaining: “The first time I properly thought about it was when I took Passenger on tour for two years.

“I took him into my record company and played them the record but they didn’t get it. Then I was too busy on my own stuff and I let it slide.

"Then he had a worldwide number one hit. After that, everyone was like, 'Maybe Ed does know what he's talking about'."

The 24-year old went on to add that he hopes his worldwide success can help those artists who are yet to have their lucky break, stating: “There are people on that scene who make me look terrible by just being so good. They haven't got the right platform.

"I have a tour and Twitter, so I can put them in front of my fans instantly. I can sit down with heads of radio stations and ask whether they'll play it on the radio. I'm in a really fortunate position to be able to break acts."

Who better to learn from after Ed’s sophomore LP recently surpassed the 2 million sales mark in the UK? Sheeran, we salute you!

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