X Factor's Ella Henderson Launches 'Ghost Trail' Campaign!
Star has hit the streets to tease her new single 'Ghost' as well as her new music, artwork and more...
The Ghost Trail will encourage fans to be the first to capture original Ella Henderson content and activities, then hare them with fellow followers around the world.
Weaved across different platforms, both online and in the physical world, these ghost trail ’moments’ will appear and disappear like the concept of Ella’s debut single, Ghost.
The first to find the Ghost Trail moments will be the first to get a taste of Ella’s new music, the new artwork and potentially catch a glimpse of some exclusive live performances from Ella herself.
Speaking of the campaign - which was co-created with Ella - the 18-year old said: “From the start I have described my album as an open diary & so it’s important to me that people are introduced to the music in the right way.
"I don’t think it’s enough to just release a picture of the artwork anymore, I’d love for people to feel like they can relate to the music in different ways and I feel like this campaign gives you that opportunity."
She added: "I’m very excited for everyone to hear the music & I’m looking forward to throwing in a few surprises that hopefully people will enjoy!”
The Ghost Trail will take place across London, Manchester, Birmingham and her hometown Grimsby, with Ella launching the campaign in Borough Market.
Fans were then able to download an exclusive Switch remix of Ella's new single Ghost through a reality app within the street art.
Make sure you keep an eye out for Ella's Ghost Trail, with the songstress expected to deliver an introduction to her music via these events, actions and creative moments that will soon began to unravel anywhere, popping up in unexpected places and unanticipated ways.