Watch The EMAs On Mobile And TV
A-list build-up kicks off on Overdrive from 6pm, with the spectacular show at 8pm
Haven't got a ticket for the biggest awards show on the planet tonight in Copenhagen? Fear not, you can watch the whole show and more live on Overdrive and mobile.
The EMAs 2006, to be held in Copenhagen tonight at 8pm UK time, will be shown on MTV's mobile TV channels in nine European countries. This ground-breaking initiative complements our previously announced exclusive EMAs internet content, enabling audiences to select from three simultaneous video streams from Denmark.
The event will be hosted by the man who has well and truly brought sexy back, Justin Timberlake " and whats more, hes performing too. Other live performances on the night come from Keane, The Killers, Muse, Nelly Furtado, P Diddy, Rihanna and Snoop Dogg. The EMAs will be shown on mobile TV channels in Germany, UK & Ireland, Italy, France, Spain, Portugal, Sweden and Austria - with more countries to be announced.
Richard Godfrey, SVP of Content & Music, MTVNI, commented: "With simultaneous live EMA broadcasts on TV and Web, as well as an exclusive Web chat show and full streams of the Radhuspladsen gig, we're offering more performances to music fans than ever. This enhanced digital experience makes our audiences the true EMA VIP, across every platform."
Gideon Bierer, SVP of Digital Media for MTVNI, said: "With an exclusive triple Web stream and mobile WAP site, this is the most technologically advanced EMA show ever, enabling audiences to not miss a second of the event at home or on-the-go. We're committed to showcasing our premier shows and events for audiences any way they want it across all platforms."
In addition to the EMAs mobile TV simulcast in Europe, audiences worldwide will be able to customise their EMAs viewing experience through the first-ever triple stream online for the event at www.mtvema.com. This will include a live backstage web show and artist video chat hosted Juliette Lewis and her band The Licks. Online users will also be able to watch full-length 30-minute sets from the 'party in the square' at Radhusplasden from Jet, Keane, The Killers, Outlandish and Snoop Dogg, as well as watch the entire TV event online.
The EMA WAP site, www.mtvema.com, will feature live updated news and behind the scenes photos, along with wallpapers, ringtones and videos.
Stars of the new MTV reality show Totally Boyband, Upper Street, will perform their new single "The One" plus the bonus track "Tough Love", which will both be streamed exclusively for mobile users on-demand across MTV mobile.
Sponsored by Replay Blue Jeans, the new Opel/Vauxhall Corsa and Sony Ericsson, the MTV EMAs 2006 has a potential viewing audience of more than 1.4 billion people on MTV channels worldwide and through TV syndication. Presenters will include Adrien Brody, Cassie, Mister Lordi, Moby, Pharrell Williams, Sugababes, Timbaland and Tiziano Ferro, with a special appearance by Kelis. Casino Royale stars Daniel Craig and Mads Mikkelsen will also present at the event, along with Jackass Number Two star Johnny Knoxville and director Jeff Tremaine.