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Eminem Stars As Claymation Character In Super Bowl Ad

The No Love rapper pokes fun at his media-wary image in the commercial...

Eminemmade his debut as a Claymation character for Lipton Brisk iced-tea during a Super Bowl commercial yesterday.
The Not Afraid rapper, who is rumoured to have bagged a cool $1million to star in the ad, poked fun at his 'media-wary' image during the clip, which saw Em's puppet alter ego make some crazy demands.

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Em's stop-motion double wore his trademark grey hoody, white t-shirt and black jeans for the advert, where he jokes that before he endorses any product, he must have "hot chicks", shoot the commercial at his house and has to record his own music.
At the end of the commercial, the rapper urges Lipton Brisk executives to change the name of their drink to 'Eminem' which the boss refuses, leaving Em to push him off the top of the building as he screams: "That's why I don't do commercials!"

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As well as endorsing Lipton Brisk iced-tea, the Love The Way You Lie hitmaker also starred in a Detroit-themed commercial for the new Chrysler 200.

Eminem was amongst the likes of Justin Bieber, Ozzy Osbourne and Kim Kardashian to appear in advertisements that were screened during the Super Bowl yesterday.

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