Equinox Makes January Workouts Sexy In New Rankin-Shot Campaign
It’s not about slogging it out in the gym; it’s about how it makes you feel afterwards, people…
You may not be familiar with the fancy fitness gurus at Equinox, but since it’s January and they have a sexy new campaign shot by Rankin, it’s time to take notice. With an outpost in London’s Kensington and more across the US, they’re on a mission not just to improve your body, but your life – which is what the new ads focus on.
Equinox's 2015 'Equinox Made Me Do It' Campaign
Titled ‘Equinox Made Me Do It’, the campaign is a tongue-in-cheek look at the power of feel-good endorphins released during exercise, which could make you do anything from get a dramatic new look to… err… handcuff yourself to a radiator. Naked.
"Having been familiar with the Equinox brand and some of the great advertising they’d done in the past, when I got the call I was excited about the prospect of creating their next campaign as it couldn’t have been closer to my style,” says Rankin. “The campaign we’ve created is impactful and a brilliant development for the brand, I’m proud to be part of it."
Check out the full boundary-pushing campaign in the gallery and keep your eye on #equinoxmademedoit on Twitter and Instagram for more gymspiration.