Example: “I Love Having A Go At Ed Sheeran”
Example reveals his love of banter with Ed and some exclusive info about the tracks on ‘Live Life Living’…
Example headlined the first night of Brighton’s Great Escape festival on Thursday 8 May, but he found time to give MTV UK some top secret info about the tracks on his new album and what he chats about with some of his musician mates.
Before our interview, Example (Elliot Gleave, to his mum) has been shooting video all day in Brighton. “Normally my videos are all about me, but I decided it would be nice to make my fans the focus this time.” “The video follows them on the way to the gig, on the pier, in cafes, in and out of pubs, drinking on the beach, and I don’t even appear in the video until they get to the gig. Documentary style videos are always centred around the artist – ‘here’s Aviici in a club, here’s Aviici in a fast car’ and I wanted to get away from that.
The video is for ‘One More Day (Stay With Me)’, which Example says is his “first song title with brackets in, which is exciting.” We think he’s joking…
All lols aside, Example has recently been working on a whole host of collaborations, which until right now, he hasn’t discussed – so you heard it here first. “I’ve done a tune with Jamie from Klaxons for the album, which is called ‘Innocent Minds’. We wrote that together. I’ve also done a tune with Wretch 32, which I’m hoping will be a single for him, because it’s massive. It’s an R’n’B, swing, club-banger. I’ve also worked with P Money on a track, which is not like his usual stuff; it’s more of a hip hop ballad. I also did a rap verse on a song with Angel Haze that we wrote together. She’s great.”
Finally, Example has been working on something that we may get to hear in the near future with Sigma, the hitmakers behind ‘Nobody To Love’. A self-confessed drum & bass fan, Elliot was ahead of the game in spotting Sigma’s potential: “I was going to work with them a year ago, but timings didn’t work out,” he explains, “but then the week we started organising it again, they went to Number One! Now everyone thinks I’m just working with them because they’ve had a smash…” he laughs.
Another one of Elliot’s ones-to-watch is Shift K3y, who supported Example at Great Escape last night. “I’ve been aware of him for about a year, after he did a remix which got my attention. Then I heard ‘Touch’, and I said ‘this is going to be a Top 10 hit’”. Example rates Shift K3y’s self-production skills, explaining how personally, his production style is more like “Dre or Eminem. I can hum the melody or describe a sound, but someone else pushes the buttons.”
Has Example given Shift K3y any advice for starting out in the music business? “Not really, he’s quite cocky and confident; he reminds me of my younger self, actually. I enjoy that banter, I’ve always kept that up – I still do it with Ed Sheeran, who supported me all those years ago. Now he’s king of the world, so I can’t really get at him for much, but I still love having a go at him. We text all the time, constantly taking the piss out of each other. I can talk to him about stuff that I wouldn’t be able to discuss with my non-music friends, because they’d think I was being a bighead d**khead, but with Ed that’s ok. We are both so happy with what we’ve achieved, although he’s on a whole other level now. He’s like, galactic!”
Example’s new album, Live Life Living, is out on 30 June 2014
By Georgina Langford