See MTV's Cameo In The Fyodor Golan AW18 Collection On The LFW Runway
London Fashion Week is officially back and if you had your eye on the day one of the shows, you might just have noticed MTV making a little cameo on the catwalk.
The new collab is all down to design duo FYODOR GOLAN, who are known for their vibrant colour palettes and edgy sportswear inspired silhouettes, and who have incorporated MTV into several pieces featuring in the AW18 collection that's just had it's debut at LFW.
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Forget 90s nostalgia as this collection is all about updating vintage sportswear references and celebrating the skies with plenty of nods to the heavens above. Think the MTV logo in patchwork on a puffer jacket and hand-crocheted onto knitwear and finished with a touch of holographic galactic shimmer.
Chatting about the collab, designers FYODOR GOLAN said: "MTV have been the voice of youth culture for decades, we wanted to embrace this and the memories of our teenage years. This collaboration combines the iconic pop culture symbol with the vibrancy and bright colours of today’s MTV.
"We’ve played with the logo, through textures and finishes, to enhance the contrasts of traditional techniques with new fabrications. We were attracted to the ongoing evolution of this iconic brand, the idea of always re-examining oneself in order to carry on with new ideas.”
We're shotgunning the parachute skirt, but check out all of the MTV pieces in the gallery below:
See MTV's Cameo In Fyodor Golan's AW18 Collection As It Debuts At LFW
Pretty fetch, right? Drop us your thoughts to @MTVUK.