Kanye West Plastered Kim Kardashian's Insta All Over The New York Subway Because That's Love

It was a pretty smart move on Kanye West's behalf when he utilised Kim Kardashian's Instagram to promote Yeezy Season 6, her casual 108 million followers making her 'gram the perfect place of influence.

And now the star has gone and flip-reversed his tactic by plastering screenshots of her very Insta posts all over the New York subway and Times Square (including snaps of the Kim Klones).

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It's all very old school meets new school, and tbh we kinda love it.

He hasn't just posted the original shots either, he's been sure to make it very clear where the images came from, even including some of the thousands of comments.

Will it baffle many a bystander? Probably. But it's a very Kanye move and while there's definitely super deep and enlightening message about the power of social media in there, we're sure everyone will at the very least enjoy the distraction from the otherwise bland aesthetic of the subway.

Kanye's Yeezy Season 6 campaign began on Insta back in November with Kim, then the Kim Klones came last month (from Jordyn Woods to Paris Hilton), and now he's continuing to utilise the app's influence to promote the collection.

Now here we are, posting shots of shots from the internet back on the internet. Woah, he wasn't kidding when he said he was a genius.

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